Most of the people in the United Arab Emirates confirm that Amazon Arab Emirates, also known as Amazon UAE, has been transforming the e-commerce industry in the Middle East region. The company sells various things at special affordable prices for local customers. This guide will cover the history of Amazon AE, its upcoming sales, Amazon Prime UAE subscription, and all you need to know.
History of Amazon UAE
Amazon first entered the Middle East market in March 2017. The company took over Souq.com, which was the most extensive online shopping platform in the Arab countries. Amazon paid approximately $580 million for Souq.
The year 2005 witnessed Ronaldo Mouchawar launching Souq.com. For many years, Souq.com was an essential platform for online shopping in that region.
On 1st May 2019, Souq.com was rebranded with the new name of Amazon.ae. This upgrade ushered in a completely new era for online shopping in the United Arab Emirates.
What This Means
When Amazon purchased Souq, it was a clear indication of Amazon’s interest in expanding in the Middle East. The rebranding of Amazon.ae now means that the US companies are able to serve their products to the people in the UAE in a better way. This change is an advantage for people shopping online in the UAE.
Key Milestones
| Date | Milestone |
| 2005 | Souq.com was founded by Ronaldo Mouchawar |
| March 2017 | Amazon acquired Souq.com in 2017 for $580 million. |
| May 1, 2019 | Souq.com rebranded as Amazon.ae |
| December 7, 2021 | Alexa launched in UAE with Arabic language support |
What You Can Buy
It has a lot of items to sell. Customers will be able to find whatever they want. Here are some of the main types of products:
- Electronics: People may buy phones, laptops, digital cameras and other gadgets.
- Clothes and Shoes: There are also clothes, shoes, and accessories for men, women, and kids.
- Things for Your Home: Amazon Arab Emirate also has kitchen gadgets, furniture, and items to improve home décor.
- Beauty Products: Customers can buy skin, hair, makeup products, and many other products.
- Books: There are quite many books in Arabic and, indeed, in some other languages as well.
Sporting such a great variety of products is the main advantage of Amazon Middle East, as the customers can fulfill their needs in one place.
Amazon Prime Arab Emirates
Amazon AE is all about Amazon Prime UAE to those people who are online shopping in the United Arab Emirates. This service offers many customers extra advantages. Customers receive their items sooner and have special price cuts. They can also see their favorite shows on Prime Video and listen to music on Prime Music. Amazon Prime United Arab Emirates is an advanced e-commerce and entertainment service that improves the users’ quality of life and that acts as an intermediary in almost everything on Amazon.
| Feature | Details |
| Fast & Free Delivery | Free next-day delivery on many items, same-day delivery in some areas. |
| Special Shopping Deals | Get early access to big sales like White Friday, Ramadan Sale, and Eid Sale. |
| Amazon Prime Video | Watch movies, TV shows, and Amazon Originals with Arabic subtitles. |
| Amazon Prime Music | Listen to millions of songs with no ads and download for offline. |
| Grocery Discounts | Get discounts on food and daily essentials with Amazon Fresh. |
| Prime Gaming | Get free games, in-game content, and Twitch benefits. |
| Monthly Price | AED 16 per month |
| Yearly Price | AED 140 per year (cheaper than monthly). |
| Free Trial | 30-day free trial for new users. |
| How to Join? | Go to Amazon AE, sign up, and pick a plan. |
Sell on Amazon Middle East
It provides a platform where sellers can showcase their products to a large number of potential buyers. To start the sales:
- Sign Up: A user account on a unique platform is to be created in Amazon Seller Central for the UAE region.
- List Products: It is important to give a clear description of your products and upload good-quality pictures.
- Ship Products: Whether to let Amazon handle the delivery or take on the task by yourself is up to you.
- Set Prices: The selection of the most tempting prices and the application of marketing efforts constitute a means of generating revenues.
- Help Customers: Customers need to be responded to promptly, and you can also guide them through the process of placing an order.
A variety of local companies benefit from Amazon’s resources and the acquisition of customers along their business journeys.
Amazon AE Sale in 2025
| Sale Event | Dates | Discounts & Offers |
|---|---|---|
| Ramadan Sale | 27th Feb – 8th Mar 2025 | Up to 50% off on food, clothing, and home items. |
| Super Saver Week | 1st – 7th Mar 2025 | Save up to 60% on selected products. |
| EID Sale | 28th Mar – 6th Apr 2025 | Up to 50% off on essentials like fashion, gifts, and decor. |
| Beauty Week Sale | 20th – 26th Oct 2025 | Get up to 20% off on beauty products. |
| Diwali Sale | 25th Oct – 1st Nov 2025 | Enjoy up to 80% off on fashion, home, kitchen, beauty, groceries, and gadgets. |
| Home Makeover Sale | 27th – 31st Oct 2025 | Discounts up to 50% on home decor and essentials. |
| Singles Day (11.11 Sale) | 9th – 12th Nov 2025 | Get up to 90% off on electronics, beauty, fashion, and more. |
| White Friday Sale | 20th – 29th Nov 2025 | Save up to 80% on gadgets, home appliances, tools, and clothing. |
| Cyber Monday Sale | 30th Nov – 2nd Dec 2025 | Up to 60% off on electronics and appliances. |
| UAE National Day Sale | 1st – 3rd Dec 2025 | Up to 80% off + extra 10% off on tech items, food, and more. |
| Christmas | 23rd – 25th Dec 2025 | Up to 90% off on holiday decorations, bakeware, and gifts. |
| Dubai Shopping Festival | 8th Dec 2025 – 14th Jan 2026 | Up to 50% off on fashion, home items, and electronics. |
| Gaming Week | 24th – 30th Dec 2025 | Up to 30% off on gaming accessories. |
| End of Season Sale | 7th – 10th Jan 2026 | Save up to 75% on fashion for all ages. |
| Month-End Price Drop Sale | 23rd – 27th Jan 2026 | Up to 50% off on home decor, electronics, and fashion must-haves. |
| PC Mania Sale | 25th – 30th Jan 2026 | Flat 40% discount on PCs and tech accessories. |
| Valentine’s Day Offers | 14th Feb 2026 | Up to 60% off on jewelry, flowers, chocolates, and gifts. |
Amazon Seller Account UAE
The fastest and most effective way to attract numerous customers is by selling in Amazon UAE. Read this and get started:
1. Make an Amazon Seller Account
Go to Amazon Seller Central UAE website
- Click “Sign Up”
- Choose one from these plans:
- Individual: Buy each time you sell
- Professional: Pay monthly, which is the best plan if you are selling many products
2. Fill in these business details:
- Company Name
- UAE trade license (for businesses)
- Bank account
- Emirates ID or passport
Send the required sheets to the appropriate department to ascertain the legality of your organization.
3. Add Products to Sell
- Bring out the Seller Central Dashboard
- Click “Inventory” then “Add a Product.”
- Create a new listing if you do not already have one
- Type in the product details and upload the product images
- Decide if you want your items to be shipped by yourself or Amazon
These procedures are the key to logging into the Amazon site of the United Arab Emirates and selling commodities that you own.
Customer Support and Contact Information
Amazon Middle East is dedicated to offering good help and support to customers. Below are the ways to get the customer’s super assistance from the store.
- Help Center: Amazon AE provides Help Center, live chat, and phone support through its website..
- Live Chat: Talk to a helper immediately to request assistance in the shortest period.
- Phone Support: Direct line to customer service representatives.
When they have exotic queries, buyers can dial UAE’s Amazon help hotline.
Amazon’s Commitment to the UAE Market
When we talk about Amazon now in the UAE, we can not say only a company that sells products. Amazon is also injected with cash in the country, so purchasing from Amazon is better for everyone.
1. Improved delivery
Amazon first brought about big storage areas and a delivery network of trucks. This will help the product reach customers more quickly.
2. Cloud Services
Amazon Web Services (AWS) enables UAE Startups to be more Internet-dependent. This, in turn, makes businesses grow and breaks new ground in terms of innovation.
Amazon is the biggest provider of delivery services in the UAE and in the process, they help the country to be a better place to shop and do business.
Conclusion
Amazon has returned to traditional shopping and has changed the way people shop online in the Middle East. It provides many product variation types, surprise encounters, and good customer care. Amazon is the leader in the domain of online purchasing. Customers can make themselves known immediately and directly through the items they purchase. Vendors can cumulatively have more of the former. The UAE division of Amazon thus helps everyone who uses the store.
